About Us

Company History

In 1959, Ali Abdullah Al Siddiq founded his business in Rahima, Eastern Province to serve Aramco needs in old days where Aramco was still developing oil and industry. With the expansion of business Mr. Ali Abdullah Al Siddiq added to his business he had passion for luxury goods and he became the first distributor for Rolex and luxury watches in Dammam, Eastern Province. With divert business also in food stuffs which was catering in Eastern Province and Central Province of Saudi Arabia and continued services with Aramco and he became one of the valued vendors for Aramco, SCECO (Saudi Consolidated Electric Company), Eastern Province and added new products for Aramco requirements like chemicals, color dyes for gasoline.

 After the dismiss of Ali Abdullah Al Siddiq in 1997, the three sons Shimon Ali Al Siddiq, Nabeel Ali AL Siddiq and Hesham Ali Al Siddiq continued the business under the name Nabeel Al Siddiq Trading Establishment with the same quality, ethic and principle. In 2014, the owner decided to change the name to Safana United Trading Company and continued the same service in the core of Sanitary ware.

 The company is 100% Saudi owned by the three and managed with professional staff as always sincere business, principle with modern future emphasis on passion, quality and profession.

 We are the first to start online sales in sanitary ware and Ecommerce and B2B for Aramco.

Company Vision:

To be selling one of the high-end luxury products of Sanitary ware in Saudi Arabia

 Business concept:

Supplies and Trading of Luxury bathroom faucets, sanitary wares related products and plumbing fixtures, such as bathroom and kitchen fixtures, faucets, mixers, basins, drains, heaters and accessories.

 Services:

Supply and provide maintenance after sales service to our customer. We do service for plumbing installation and other maintenance work.

Warehouse:

Company owned 8000 m³ well-equipped warehouse facility. Located at Al Khodaria Dammam Support fabrication and workshop for carpentry, welding, masonry.

VENDORS FOR THE FOLLOWING ORGANIZATION

• SAUDI ARAMCO VENDORSHIP
• YANBU ARAMCO SINOPEC REFINING CO.( YASREF ) 
• SABIC VENDORSHIP 
• SCECO VENDORSHIP 
• ROYAL COMMISSION VENDORSHIP 
• SAUDI BINLADIN GROUP VENDOR 
• SA AD TRADING VENDORSHIP 
• ZAMIL PROJECT COOL CARE

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 Awards and Recognition